- Search Engine Optimization
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- Search Engine Friendly URLs
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Most of today’s ecommerce sites use databases to dynamically create pages. The advantage of using this technology is overwhelmingly obvious. However, such URLs are always not search engine friendly. Major search engines do a better job with static pages than dynamic ones because URLs containing stopper characters like ampersands (&), equals sign (=) and session IDs stop search engine spiders from crawling a site. How sad would it be if your ecommerce site is not even indexed by search engines? Merchant One converts all dynamic URLs to static, search engine friendly ones automatically so that our clients’ sites can always be indexed by all major search engines!
- Description Meta Tag
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The description meta tag is used to specify page descriptions. It does not affect the ranking directly but most search engines will display this information in their results if it’s present and matches the page content plus the search query. How does an attractive search engine result description sound? It just gives you that bit of advantage in the competition of attracting traffic from search engines. Merchant One offers clients the full control over contents of the description meta tag of every product/category page.
- Keyword Meta Tag
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The keyword meta tag is not used as much as back a few years ago and is now ignored by major search engines like google, yahoo, msn, etc. However, we still offer our clients control of this content just incase some search engines are still using it to determining the content of pages.
- Page Titles
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This is one of the most important tags for search engines. Search engines normally display information from this tag in their search results. It is the very first information people would see about your site, just like a virtual business card. So it is very essential to include some informative and attracting text in this tag. Merchant One generates page titles based on category/title and your store name automatically to ensure your best search engine performance.
- Heading Tags
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The H1 tag is another heavily weighted tag in most search engines algorithms today. For example, The Google ranking algorithm dictates that if you're using a H1 tag, then the text in between this tag must be more important than the content on the rest of the page. Again, Merchant One generates heading tags for every single page automatically for our customers.
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