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Marketing & Merchandising
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Gift Certificates
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Gift certificates are the perfect solution for any special
occasion. They can be purchased from the online store by
customers and get sent to their friends either by email or by
post. Gift certificates can be used to make payments in the
store; once a gift certificate is used its status goes Used.
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Coupon
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Coupons are similar to gift certificates, but they can only be
used to exchange for a discount or rebate when purchasing
products in the store. Coupons can be given out with promotions
and they help merchant bring customers back for future
purchases.
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Loyalty Points System
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Merchant One also runs a loyalty points system. The system
enables your customers to earn store points with every purchase
which can be redeemed for a discount at future purchases.
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Cross Selling
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Merchant One provides you with tools to cross sell your
products to customers, showing right products at the right
positions to your customers. The cross selling feature allows
you to suggest products like “Similar Product”, “Customer Who
Bought This Also Bought”, etc to customers when they are
browsing a product. This encourages customers to spend more
during their visit to your site.
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Promotion Rules
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Promotion is one of the most important marketing strategies for
retailers, like category/product discount, free shipping etc.
Merchant One has 7 build in promotion rules, which covers most
of the promotions types that can be used:
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1) Spend over $X in store, and get a percentage off.
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2) Buy a certain amount of product X, and receive a discount.
E.g. Buy 3 of product X for the price of 2.
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3) Spend over $X on selected products, and get a discount.
E.g. Get 20% or $20 off from every $100 spent in
store.
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4) Special offer. Prices can be lowered for clearance.
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5) Spend over $X and get a coupon.
E.g. When you spend $100 in store, you get a ‘$20 off’
coupon, which you can use for next purchse.
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6) Free shipping on selected products to selected areas.
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7) Spend over $X and get free store points.
E.g. Spend $100 in store and get 100*25%=25 store
points.
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Featured Products, Best Sellers, New Arrivals
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Merchant One allows you to display hot selling, high margin,
new arriving, close-out products at outstanding positions as
Featured Products, Best Sellers and New Arrivals. You may hand
select which products are displayed at what locations or you
may let the system to automatically select suitable products
for you based on the sales and stocking of your store.
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Membership Levels
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Merchant One has a membership system which allows the merchant
to create different membership levels for customers so that
products can be priced differently for different customers.
Also some promotions, specials can be set to be available only
to a specific membership level or above.
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Email a Friend
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Customers have the option to click on a tell a friend button on
a product’s detail page and be promoted to enter a friend’s
email address. A system generated email will then be sent to
that email address with information of the product and a link
which directs to the product on the merchant’s site.
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Email subscription
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Merchant One supports multiple subscription lists. Registered
or unregistered customers can choose information that they want
to be updated with by selecting the corresponding subscription
list. To unsubscribe is easy. Simply enter the email address
and deselect all subscription lists.
